Shop from verified Pakistani sellers. Pay when it reaches you.
NOVA BUY brings trusted local stores, shoppable video reels and simple payments together in one app - on Android and on the web, with the same account everywhere.
Everything you need to shop with confidence
- Shop by category - Electronics, audio, watches, gaming, boys and girls wear, kids toys, home decor, fitness and gifts - all in one place.
- Shoppable live reels - Scroll full-screen product videos like TikTok and buy straight from the reel.
- Flash sales - Real discounts set by sellers, with a live countdown until the sale ends.
- AI virtual try-on - Upload your photo and preview how clothes and accessories look on you before buying.
- AI shopping assistant - Tell Nova what you need and get matching products from the catalog.
- Compare products - Put products side by side to compare price, specs and seller trust.
- Seller trust score - Every product shows its seller and trust details so you know who you buy from.
- Flexible payments - Cash on delivery, EasyPaisa, JazzCash, Raast or bank transfer.
- Order tracking - Follow each order in your account as it is confirmed, packed, shipped and delivered.
- Wishlist - Tap the heart on any product to save it and find it later in your account.
- Buyer requests - Can't find something? Post a request and let sellers offer it to you.
- One secure account - Sign in with Google or email. The same account works in the Android app and on the website.
Sell on NOVA BUY
- Simple CNIC sign-up - Create your account, add your phone, upload your CNIC photos, store details and payout account. Our team reviews every store.
- Add, edit & delete products - Upload photos, set price, stock and category. Edit or remove a product any time.
- Warehouse or self-ship - For each product choose: stored at the NOVA warehouse, or kept with you and shipped by your own courier.
- Upload reels - Post product videos straight from your phone gallery to the reels feed.
- Sales & discounts - Run a store-wide sale or discount selected products, with start and end dates.
- Order management - Confirm, pack and ship orders, add courier and tracking numbers, and handle returns.
- Payments & earnings - See your sales, delivered orders and balance based on your real orders.
- Analytics - Weekly sales chart, pending orders and low-stock alerts in one dashboard.
- Low-stock alerts - See which products are running low or out of stock and restock them in one tap.
Frequently asked questions
Is cash on delivery available?
Yes. You can pay cash on delivery, or use EasyPaisa, JazzCash, Raast or bank transfer.
Do I need separate accounts for the app and the website?
No. One NOVA BUY account works in the Android app and on app.novabuy.live. Sign in with Google or with your email.
How are sellers verified?
Sellers upload their CNIC and store details when they sign up. The NOVA BUY team reviews and approves each store before it can sell.
How do I start selling?
Tap "Start selling", create your account, upload your CNIC photos and store details, link your EasyPaisa, JazzCash or Raast account and submit. You can add products once approved.
What if there is a problem with my order?
Email our support team with your order number and we will help you with the seller.
Who is the founder and CEO of NOVA BUY?
NOVA BUY was founded by Hussain Raza, who is its Founder and CEO. He was born in Shorkot, Punjab, Pakistan, and started NOVA BUY to make online shopping in Pakistan easier and safer. About the founder.
How do I delete my account?
Go to Account and tap Delete Account, or follow the steps on our delete-account page.
Open the web app · Android app